Going into business for yourself is a scary exercise. You have so much depending on your ability to close that sale, or deliver those goods on time, that often you get too caught up in the moment to deal with the future of the business. Eventually however this can paralyze your business as inevitably the goods go out or the sale is closed and where do you go from here? Any new business, or indeed any established business has to have a marketing plan. This is as essential as having an office phone. If people do not know about you how can they possibly utilize your services? Below are a few tips on cost effective ways to get your business noticed and start establishing a name for yourself.
Distributing Pamphlets: Even if your pamphlets are not professionally printed, make sure they look professional and get them distributed. Hire a few responsible college students and get them to distribute pamphlets at traffic lights. Leave them on counters wherever you can and for a small fee you can get them placed in people’s post office boxes. Take a little time and effort and you can get them dropped into mailboxes at homes as well, rope family in to help you with this as it can be extremely tiring.
The same thing goes for business cards. Ensure your look is professional and distribute them freely. Never be caught without one. Recently I had taken my son to a jumping castle after gym, and got chatting with the owner of the castle. As it turned out he needed equipment that I specialized in, but I didn’t have a business card on me.
I learned and now carry spares in my wallet as well as my car. It is imperative that your fax, phone and cellular numbers as well as your email address and web site are listed on your cards and make sure they are kept up to date.
Run specials. A buy one get one free special is always an incentive to shift away from an old supplier and try a new one, as is a large discount. Once you have them hooked they will come back again if the back-up service is as good as promised. Most newspapers will run free offer adverts for a reduced rate as it encourages people to buy more papers.
Have a web presence, and make sure it is vibrant, quick and easy to navigate. No one wants to wait for three days while your site downloads the most marvelous graphics. They will just go and look somewhere else. Similarly they don’t want to have to hunt for contact details. Make sure the contact link is easy to see and on as many pages as possible.
Be gimmicky. Get clocks, mouse pads, photo frames, mugs, pens, games or any other conceivable item made with your logo and contact details prominently displayed. Most of these items can be made really cheaply if you shop around.
The bottom line is that your name has to be well known, and to do that will take a lot of leg work and some financial investment but in the long run this will pay off just make sure always that your delivery lives up to your promises. Remember word of mouth can lose you ten times as many customers as it will gain you.
Monday, January 5, 2009
Business Marketing Strategy Essentials
Your business marketing strategy is the single biggest factor which determines the success or failure of your business. It doesn't matter if you sell widgets from an office in your house, or run a multi-million dollar company. It is just that simple. Get it right and you prosper. Get it wrong and you go the way of many others who have failed before you. This is true on main street, and on the internet as well. No matter what you do, the proper business marketing strategy essentials remain the same, only the application of them has to adapt to the needs of your particular business. Do not confuse business marketing with simple advertising. Your business marketing strategy should affect every aspect of how you run your business. It is the heart and soul of a successful business.
BizRave Inc. is a company founded to provide you the education, resources, and support needed to understand and implement the core business marketing strategies that will help you succeed in whatever business you may manage. BizRave Inc. is run by a consultant with almost 20 years of experience as a self employed business owner. The business marketing strategies we teach and promote are designed to help you succeed by showing you how to do the things that make customers love you and become your greatest assets.
If you are dedicated to building a business that thrives upon strong relationships with your customers and employees we can help you learn a business marketing strategy that allows you to succeed beyond your expectations. No instant wealth promises ,or hype about a lifestyle that allows you to just sit back and watch the money roll in. You still have to be one who implements the strategy in your business, but we are there to help and support you as you make this journey.
One word of caution. If you are one of the majority of business owners who are too lazy, unmotivated, or otherwise not interested in growing your business by exceeding the expectations of your customers we are not for you. However, if you do want to learn how to create an ongoing mutually beneficial relationships with your customers and grow your business to levels you never thought possible we would love to have you join us!
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